FREQUENTLY ASKED QUESTIONS
This
document answers some of the more commonly asked questions, and
was last updated on
October 31, 2006.
General
Our company and services
Search engine optimisation/optimization
 Who
are Reach Promotions?
 Run
under the parent organisation of SharewarePromotions,
Reach Promotions is the ideal alternative for software developers
who want to market their products online, but without using the
so-called download sites. With Reach Promotions, you will work
with a team of people who have been marketing software online since
1997, focusing on all aspects of the internet.
I’m a
small company. What can Reach Promotions do for me?
The
short answer is simple - a lot more than you can do
for yourself.
If you have a good product, then you already know the
amount of time that’s taken up with customer support, sales issues,
maintaining your website, running your business, keeping up to
date with the
industry and so on. And that’s before actual product
development comes into the picture. And marketing?
Who has time for marketing? (Hint: we do!)
Something has to give - whether
it’s
the emails that lie unanswered for days at a time, the fact that
the new release is always “about to” come out, or the
bad links on your website… there just isn’t the time
to get everything done.
Let us lighten your workload.
We can raise your profile on the search engines,
on the newsgroups, and within the industry as a whole. We can
help
you with your product marketing, your link popularity,
get you write-ups in the computer press, handle your PPC advertising,
Google AdWords accounts and more. This can be as short or long
term as you like; if you have the need, then we have the time,
experience and capability to carry it out.
I'm
from a medium-sized or large company. What can Reach Promotions
do for me?
Reach Promotions
knows the industry like no one else. We know how to get your
software in front of the right people. We work with press releases,
website optimisation, search engine optimisation, Google AdWords,
PPC, PPD and more.
But we don't just work with these areas, we're experts
in our field.
Our working with a large number of
clients means that we get to see the bigger picture. We know
what works, and what will flop. What consumers want, and what
businesses are looking for. We know a good advertising opportunity
when we see one, and can save you time and money in ensuring you
get the most out of all your advertising and promotional campaigns.
We can advise on PPC and PPD opportunities,
co-ordinate and monitor your advertising, AdWords management, press
releases, search engine optimisation, optimise your website as
a sales tool, measure advertising ROI, website behavioural analysis,
pricing and more.
Will you work with any software?
No. We no longer work with games of any kind.
We also reserve the right to refuse to work with any application that we are not comfortable with. This may include (but is not limited to) the following categories. Adult, gambling, lottery, fortune telling, applications that are based on unsound principles, applications promoting violence of any kind, and any application that we deem unfit.
In addition, we will not work with any software that we feel will not benefit from our services. This may include (but is not limited to) software that we feel will not sell, software that is poorly implemented or software offering no competitive advantage.
What am I paying for?
The
specifics depend on the package of your choice, but as well as
the A’s, B’s, and C’s of what we do for you, you’ll
find us to be a useful source of information, with a knowledge
of
the industry like no-one else. Just as important as the package
components, you get our experience, our professionalism,
and our knowledge. If you’re wondering what this is
worth, take
a look at what some of our previous clients have said about us,
then decide for yourself.
Even taking into account our
reasonable prices, never forget that we generate more than
we cost.
How else can you explain the number of clients that continue
using our services on a constant basis?
Where
are your prices?
Our
short-term packages have fixed prices, as outlined on the individual
service pages. The price for our Premium service depends on how much
you'd like us to do for you. To receive a price quote to suit your
needs and requirements, please fill-out our short form here.
Why
do you keep mentioning that availability is limited?
Reach Promotions
is a small company. At the time of writing this, there are three
full-time people, and all of our work is carried out by hand.
We do not use software to automate any of the work that we do, as our experience has shown us that the best results are obtained by hand, with a combination of knowledge, experience and expertise.
Our time is therefore limited, and we prefer to reserve as much of it as possible for our paying clients.
We are also careful to ensure that we never take on too much work at any given time, and have occasionally had to open a waiting list for companies wishing to engage our services.
If or when you and your company start to use our services, you will appreciate our working methods and priorities.
Do
you work with Search Engine Optimisation?
Yes
we do. Despite the overwhelming number of changes that have taken
place over the past few years, the Search Engines still offer
an extremely cost-effective means of drawing in the most highly-targeted
of traffic. We have been working with Search Engine Optimisation
for many of our long-term clients for the past few years, and
now offer this as a standalone package. Click
here for details of our search engine optimisation packages. Or click here to see a case study of one of our clients.
Are
doorway pages dangerous?
Like
many issues related to search engine optimisation, there is a
great deal of confusion, and more speculation than fact. On the
issue of doorway pages, there are in general two types of doorway
pages. Those that are legitimate, and those that are not.
A legitimate doorway page is a page
that is setup to address one particular aspect of an application.
For example, if the application in question is a network messaging
tool,
there might be a page detailing the security risks of using a
web-based messaging tool versus
a network
messaging solution. Another page might address the benefits
of using internal messaging over email. Another might compare
the
product in question with ICQ, Messenger and so on.
In general,
we create a very small number of these pages, each covering a
very distinct and separate topic, and each built around two or
three very specific keywords.
These pages are not designed to trick
the search engines. They are perfectly legitimate content pages
that can and should be linked to from within the rest of the
site. Upon finding one of these pages, the visitor will be unaware
that
the page
is any different from the rest of the site. The risk of being
penalised by the search engines for using one of these pages
is zero, as the pages are perfectly standard, genuine content, and do not
employ any tricks or specialised techniques to trick the search
engine spiders.
There are other types of doorway pages,
those that aim to trick, deceive or "tweak" the search
engines. In the past some of these techniques worked very well,
but they've had their time, and nowadays range from either
harmless and ineffective to high-risk!
As the search-engines become ever
more adaptive to the latest tricks, the only reliable means of
performing well on the search engines is good, solid keyword
research, substantial content, and effective implementation.
Your spelling is UK based. Will this be a problem?
Not at all. We have worked with many US based companies over the years, and in fact tend to tailor most of the work that we do around a US based spelling system. Bearing in mind that we have been promoting software via the web since 1997, this has never caused a single issue or problem.
And if I have any more
questions?
Feel free to contact us with any questions you may have. We take
all enquiries seriously, and will usually reply within one
working
day. You can contact us in any of the following
ways:
By email: Write to dave@reachpromotions.com
By phone: +44 796 759
5911
By fax: +44 870 442
5271
By ICQ: 19120203 - no
authorisation is necessary
Please understand, however, that we are only a small company with a limited amount of time on our hands; most of which we prefer to devote to our paying clients. Because of this, you will receive a far faster response to an email enquiry than a voicemail message.
If or when you sign up for our services, you'll appreciate this philosophy!
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